Me, on my daily phone call to my mom: "Mom, you know how you always complain I don't blog anymore? Well, soon I will have something to write about. I am getting toilet paper to review."
At this point, you would think that most moms would laugh, but you don't know Shel.
My mom: "Not the kind that doesn't have a roll?!"
Me, dumbfounded: "YES! How did you even know?"
My mom: "I read about it in the newspaper. They are only testing it in certain markets and selling it in certain places, like WalMart and Sam's Club. Dad and I were just talking about it - do you have to store it somewhere special so it doesn't smoosh? You will have to give me a roll when you get it."
This story has in no way been embellished. It is an excerpt of our exact conversation as I remember it. From a marketing perspective, my mom is the dream customer of Scott toilet tissue.
Speaking of which - anyone else want to test out this TP with me? You too can receive a 12 pack. Just leave a comment telling me who you would most likely talk to about toilet paper. Two readers will be randomly selected to get paper shipped to them.